Explaining the basics of marketing metrics with Myke Woollett

September 17, 2018

Digital marketing expert Myke Woollett explains the basis of marketing metrics for a typical dental practice. He discusses the reasons why you should think about marketing metrics and shares easy to implement advice about where to start.

What you’ll hear:
  • The relevance of marketing metrics in your Practice
  • How buyer behaviour impacts on your bottom-line growth
  • Advice about the best way to manage enquiries
Who should listen:
  • Business owners who want to increase bottom line growth
  • Practice managers who would like to convert more enquiries
  • Anyone who would like a better understanding of buyer behaviour
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The philosophy of leading a dental team with Colin Campbell

September 10, 2018

Colin Campbell shares his views on leadership in a dental practice. He explains how leadership through example setting leads to a development of the team who will go above and beyond what is normally expected and in turn respect the leader of the organisation in times of difficulty.

 

What you’ll hear:
  • The difference between leadership and management
  • Principles of transformational leadership in a relaxed context
  • The benefits of this style of leadership for your team
Who should listen:
  • Anyone responsible for team motivation.
  • Team leaders looking to improve internal communication
  • Anyone who aspires to progress in their career towards a role in leadership
About Colin Campbell:
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How to attract patients on social media without spending big money

September 4, 2018

Business Coach Chris Barrow explains how you can encourage your existing patients to be advocates for your practice on social media, and how this can provide a cost effective alternative to paid digital advertising.

What you’ll hear:
  • The types of posts that work best on social media
  • The difference between advertising and marketing
  • Who to enrol in digital advocacy, when to involve them and how ‘MRCREST’ can help
  • How to choose the members of your team who will champion this.
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Discussing The Dentist’s Survival Guide with Stephen Hudson

August 27, 2018

Stephen Hudson discusses the increased anxiety and fear of complaints within the dental profession in relation to his book, ‘The dentists survival guide’.

What you’ll hear:
  • The factors that influenced the creation of the book
  • Why the profession are so worried about litigation
  • What can be done to reduce this fear
Who should listen:
  • All dental professionals
  • Dental students
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Why dentists find discussing fees challenging

August 21, 2018

Ashley Latter explains the reasons why many dentists find it difficult to discuss fees with patients. He suggests easy to implement ways to overcome these difficulties and illustrates what can happen if you don’t.

What you’ll hear:
  • Why Dentists find talking fees challenging
  • Reasons why 90% of patients don’t buy on price
  • The danger to your nett profit by reducing the fees in your head 
  • How to feel more comfortable discussing fees with self confidence
Who should listen:
  • Young dentists new to discussing fees
  • All dentists who want to become more comfortable discussing fees
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NHS dental contracts – what are my rights and obligations?

August 13, 2018

Thomas Coates explains the different types of NHS contract, who can hold them and how they can be transferred or sold. He also considers what happens when someone decides to give up an NHS contract.  

What you’ll hear:
  • The difference between a PDS and a GDS contract
  • How NHS contracts are bought and sold and their popularity in the market
  • How to cease providing NHS dental services
Who should listen:
  • Dentists considering buying an NHS contract
  • NHS dentists considering a move to private dentistry
  • NHS dentists considering retirement
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How to see what your patients see with Carol Groombridge

August 6, 2018

Business Coach Carol Groombridge explains why it’s important to take a step back and look at your practice as a patient would. Sometimes the little things that you don’t notice can be the things that make a huge difference to your patients.

What you’ll hear:
  • The importance of the patient experience and the factors that contribute to that
  • Examples of the little things that can reflect badly upon the practice
  • How taking a patient view of the practice can make a huge difference
Who should listen:
  • Anyone wanting to provide the best possible patient experience
  • The full dental team
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The effect of regulation on dentists today with John Milne

July 30, 2018

John Milne takes you through regulation in dentistry today and the effect it has on the lives of practising dentists and on patient care.

What you’ll hear:
  • The future for regulation in terms of the number of regulators/inspectors
  • The impact that the CQC has had on dentistry and how it has evolved
  • How regulation affects the standard of patient care
Who should listen:
  • All dental professionals
  • Anyone working within the dental industry
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How to build great teams

July 23, 2018

Chris Barrow talks about what defines a great team, how the employer and employee definition of a great team can be different and the best way to resolve this.

What you’ll hear:
  • What makes great teams tick
  • How to communicate in a great team
  • Best practice when it comes to recruitment, hiring, appraisal and promotion
  • How to keep the right people and let the wrong people go
Who should listen:
  • Team leaders and managers
  • Those who want to improve the morale in their practice
  • Anyone who has just taken over a new practice
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How to unlock hidden profits in your practice with Andy McDougall

July 23, 2018

Andy McDougall explains why numbers should be at the heart of everything you do and explains how to make sure your practice reaches its full financial potential.

What you’ll hear:
  • An overview of where unlocked profits lurk and how they can be accessed
  • An insight into how numbers behave and how to apply Decision Making Accounting (DMA)
  • How very practice has the opportunity to double its net profit within three years by unlocking its own profit code

 

Who should listen:
  • Practice owners who want to double their net profit within three years
  • Anyone thinking of buying or who has recently bought a dental practice and wants to avoid the typical pitfalls that new owners fall into
  • Anyone preparing to sell their dental practice in the next five years and want to maximise their exit value
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