The Business of Dentistry Podcast

Marketing Messages & Buyer Psychology for Dental Practices with Victoria Vickery

In this episode of the business of dentistry podcast, host, Laura Hills, is joined by Victoria Vickery, founder of All Star Marketing Club to talk about marketing messages, buyer psychology and what they mean for your dental practice.  

What you’ll hear:

• What is buyer psychology and why is it important to dental practices
• Why some patients seem interested in treatment and then delay or go quiet
• What practices should think about when it comes to buyer psychology.

How Nurse-led Clinics Can Help with Anxiety Management around Dental Treatment with Lisa Andrew Davies

In this episode of The Business of Dentistry podcast, host Hazel Dockery is joined by special care dental nurse, Lisa Andrews Davies, to discuss how nurse-led clinics can help with anxiety management around dental treatment.

What you’ll hear:

• The importance of being honest about your worries/concerns about visiting the dentist
• The consequences of not having treatment for someone with anxiety around dental care
• Ways in which nurse-led clinics can be developed

What to do when your Plan and Pay-as-you-go Prices are out of Alignment with Donna Hall

In this episode of The Business of Dentistry podcast, host Hazel Dockery is joined by Regional Support Manager, Donna Hall to discuss plans and what to do when your plan and pay-as-you-go prices are out of kilter.

What you’ll hear:

• Causes of plan and pay-as-you-go prices being out of alignment
• Effects to the business if your pricing is incorrect
• How to approach changing a pricing structure
• Advice if your plan and pay-as-you-go prices are currently out of alignment

Virtual Assistants - Making the Best use of Team Resources with Tim Boyle

In this episode of the In the Loupe podcast, host, Nigel Jones, is joined by Tim Boyle, Director of Sales and Business Development at REVA Global Medical to talk about virtual assistants and making the best use of team resources.

What you’ll hear:

• The effects of admin burnout
• The importance of the patient experience for practices
• Whether AI can help with supporting the administrative side of practices
• How the relationship works for patients dealing with virtual assistants

Future-proof your finances with Dan Atkins – Practice Plan and Wesleyan Financial Services in Partnership

In this episode of The Business of Dentistry podcast, host Donna Hall is joined by Wesleyan Financial Services Dental Specialist Financial Advisor, Dan Atkins, to discuss about how practice owners can stay financially resilient in a rapidly shifting economic landscape.

What the episode covers:

• Key financial pressures affecting dental practices in 2026
• Why now is the ideal time to review both personal and business finances
• The essential financial foundations every Principal should prioritise
• Strategic steps for growth, exit planning and long‑term stability.

 

This podcast is for information purposes only and does not constitute financial advice. The value of investments can go down as well as up.

Charges may apply. Learn more about charges at wesleyan.co.uk/charges

Practice Plan Limited is an introducer appointed representative of Wesleyan Financial Services Limited. Practice Plan Limited (Registered in England and Wales No. 03089948) is a part of the Wesleyan Group. Registered office: Cambrian Works, Gobowen Road, Oswestry, Shropshire, SY11 1HS Telephone number: 0333 259 6967. Website: www.practiceplan.co.uk.

Wesleyan Financial Services Ltd (Registered in England and Wales No. 1651212) is authorised and regulated by the Financial Conduct Authority. Registered Office: Colmore Circus, Birmingham B4 6AR. Telephone: 0345 351 2352. Calls may be recorded to help us provide, monitor and improve our services to you.

Cyber Security - A Practice Essential with Tracy Pound

In this episode of The Business of Dentistry podcast, host, Hazel Dockery, sits down with Tracy Pound, Managing Director of business management consultancy, Maximity to talk about cyber security and the risks for dental practices. 

What you’ll hear:

• The risks to dental practices of a cyber attack                                                        
• Why keeping digital equipment up to date is vital for security
• The consequences of a hack for dental practices
• The importance of using multi factor authentication and how to keep an eye out for phishing attacks
• Best training and exercises to help stay secure.

Making a Safe Move from NHS to Private Practice with Suzanne Maxwell

In this episode of The Business of Dentistry podcast, Suzanne Maxwell, Practice Owner of Drymen Dental Care, sits down with host and Regional Support Manager, Selina Alexander to discuss her move from NHS to private practice and how it has benefitted her team and patients.  

What you’ll hear: 

• What sparked the decision to move from NHS to private practice
• The patients’ response to the decision
• The key moment Suzanne realises she had done the right thing
• How the practice has changed, post conversion
• Advice for others who may be feeling the same way and considering making the move to private practice.

Why There's Never Been a Safer Time to Move to Private Practice with Donna Hall & Josie Hutchings

In this episode of The Business of Dentistry podcast, host, Donna Hall, sits down with fellow Regional Support Manager (RSM), Josie Hutchings, to talk about her 25 years in dentistry and reflect on what it’s been like supporting dentists to change their lives for the better.

 

What you’ll hear:

• Dentists’ fears 25 years ago and in 2026
• Real life stories about how a conversion has changed someone's life for the better
• Advice to anyone still unsure about whether to stay in the NHS
• How our RSMs support someone preparing to go through a conversion.

Helping Practice Managers Develop the Confidence to be Great Leaders with Mark Topley

In this episode of The Business of Dentistry podcast, host, Hazel Dockery, sits down with team performance specialist, Mark Topley, to discuss his new practice manager bootcamp. Run over 5 months, it’s designed to help participants build the confidence to lead clearly, handle challenging conversations, strengthen communication skills, and implement practical systems to manage their teams in a structured, sustainable way.

What you’ll hear:

• How the Practice Manager Bootcamp came about
• Points covered on the five-month course
• What sort of practice managers and dental practices would benefit from this training
• The expected results of completing the leadership programme.

Compliance - More than just Policies and Tick Boxes with Pat Langley

In this episode of The Business of Dentistry podcast, host, Hazel Dockery, sits down with Pat Langley, Founder and Chief Executive of Apolline Ltd, to discuss how compliance is more than just policies and tick boxes.  

What you’ll hear:  

• Definition of compliance
• How to change the mindset about compliance
• The values of a mock inspection
• Recommended training around compliance
• One thing every dentist needs to understand about compliance